Data & AI leader. Builder of analytical functions. Shipper of AI products.

I'm a data and analytics leader with 20+ years of experience building analytical functions and AI-native systems at scale. My operating philosophy has been consistent across every role: automate before you hire, treat internal operations as a product, and build systems that scale ahead of growth.

I'm currently Head of Data & Analytics at Vanta — the leading security posture management platform — where I built the data infrastructure and analytics function from scratch. The centrepiece is an MCP-based self-service layer that encodes business rules and data contracts at the infrastructure level, handling 80%+ of company data questions without analyst involvement. I also own the weekly company metrics update and forum for the CEO and senior leadership team.

Before Vanta, I spent six years at Meta across three distinct roles: Director of Data Science for Reality Labs (Quest, Portal, Ray-Ban Smart Glasses, Horizon Worlds), where I led a 60+ person global team and drove the analytical evidence that led to the deprecation of the Portal product line; Meta Ads, where I scaled the DS team from 12 to 50+ and delivered $1B+ in incremental revenue; and Enterprise AI Platform, where I built agentic analytical infrastructure for a 70,000+ engineer organization.

At Google, I ran analytics operations for Ads relevance and ranking ML systems and owned the executive metrics forum for Google Ads Marketing. Before that, at Facebook, I built the SMB Analytics function from scratch. Earlier in my career, I built financial analytics infrastructure at PayPal and production ML systems at eBay.

Outside the day job, I'm a hands-on builder. I've shipped four AI products using Claude Code: Samani.ai (AI interview prep), Kate (AI phone answering for frontline businesses), Coach Samani (school exam prep tutor), and DataMod Ventures (AI-native investment research). All are active with real users.

I write and think about AI, data leadership, analytics culture, and the future of AI-native organizations.